economic value in 2023 is known as SEO content strategy. The Hub & Spoke methodology, which involves grouping your keywords into clusters around key keyword themes and carefully creating 10–30 pages at a time, makes it possible to accomplish this challenging undertaking.
This article describes how to produce the top Internet-based content for each of your keywords and leads you through the Hub & Spoke SEO content strategy.
Around 2017, when Google started valuing niche expertise in its algorithm, the Hub & Spoke content approach first gained popularity. The underlying premise is that because they are more helpful to searchers, websites that are intensely focused on specific subjects should be able to outrank even super-resources like Wikipedia or The New York Times. The ideal method for businesses to rank highly for their keywords as of 2023 as a result of this change is to focus their SEO efforts around 3–4 large hubs and the spokes that emanate from them.
In the Hub and Spoke architecture, you develop sites called Hub pages that are focused on significant, general topics in your sector. Then you develop other pages, referred to as Spokes, that concentrate on a single Hub keyword as well as a few extra words that make up a longer keyword. For instance, your spoke pages could focus on “b2b seo best practices,” “b2b seo strategy,” and “b2b seo agency” if “b2b seo” is one of your container keywords. The Hub & Spoke principle is visualized in the graphic below.
Google will start to categorize your website as a niche expert and start to allow your website to rank higher for all keywords in that hub after each Hub page has enough spokes (often between 10 and 30 depending on the size of the Hub and competition for that topic). One of the most crucial steps in creating a successful content strategy is choosing the right hubs because these pages require a large investment of resources.
Your SEO content approach will be shaped by the keywords you select for your hubs. You should only focus on three to four keywords over the first two to three years of a campaign. As a result, Google will notice your specific knowledge more quickly than it would if your content were dispersed across five or more hubs. This concentrates the efforts of your team into the most important hubs for your company.
Some businesses might only be able to locate 1-2 hub keywords for which both of these requirements hold true. In these circumstances, they can concentrate their publishing efforts on fewer hubs, ranking for each of them more quickly. The majority of businesses will discover that there are more than 4 hub keywords that have the potential to be profitable, and they should give priority to those hubs that are most pertinent to their goods and services, have the widest potential customer base, and have the most popular transactional spoke keywords.
This means that in the context of your SEO content strategy, your team must identify the issues and problems that searchers are trying to address, as well as their demographic and industry makeup, for each spoke keyword. This is more of an art than a science, and it makes SEO both a psychological and a technological issue. We go into great detail about this in our post on how to develop the finest SEO content.