The goal of Google’s search algorithm is to provide users with high quality seo that best match their search query. So, a straightforward definition of a good SEO strategy is to deliver the greatest quality response to the psychological intent driving a search query in the form of a web page.
When we further deconstruct SEO strategy, we come across two distinct parts: first, figuring out the searcher’s goal when they entered the keyword, and second, creating a satisfying response to that intent. Instead of defining SEO strategy technically, in terms of meta tags, site performance, and backlinks, this perspective is purer. The technological parts of SEO are rapidly being automated, making it more accurate in 2023. The majority of CMSs are swift, and secure, and allow users to input the intended keyword on the back end.
Because ChatGPT, Google Bard, and other AI chatbots have replaced the need to target definitional or general research keywords and encouraged marketers to offer more value to searchers through original insights, research, idea organization, and other content that supports high level analysis and decision-making, SEO strategy is also different than in previous years.
In 2023, marketers will find that content is still king, but only if the content is true thought leadership that stands out from what others can create with the assistance of AI tools. Google remains a meritocracy, where only one result earns the #1 spot, and that spot will continue to be occupied by the best content on the internet that responds to the keyword’s intent.
A successful SEO strategy depends on selecting the right audience, and the best way to do so is by creating customer personas. Personas are detailed summaries of your target audience, their goals, pain points, and other characteristics that push them towards an eventual conversion. Building detailed customer personas helps writers understand what points to emphasize and minimize in their content. A B2B customer persona includes job titles, responsibilities, superiors, and performance metrics. A B2C customer persona includes shopping histories, pain points, and relevant demographic information.
The explicit or implicit reason a user searches for a keyword is referred to as search intent. Search intent can be thought of as a spectrum (shown in the graphic below) of objectives, ranging from transaction-oriented keywords that represent a desire to buy or purchase a product to research-oriented keywords that are focused on helping readers comprehend a certain topic
The greatest page on the Internet for a particular keyword is the one that best fulfills the search intent of the target audience. By selecting the appropriate page for the searcher and writing in a way that addresses both the queries they have explicitly asked and others they weren’t aware they had, you can satisfy search intent.
It can be challenging to combine the technical elements of SEO with the human-centric components, such as search intent. Additionally, marketers must understand how to gauge the performance of their SEO campaigns by monitoring KPIs like SERPs, organic traffic, and conversions. Building an internal staff that can handle every part of SEO execution is a struggle for many businesses, when seen as a whole.
Because of this, many businesses hire a seasoned partner to handle their SEO needs. Our full-service SEO agency manages every stage of the process, from keyword selection to content generation to analytics and reporting, and specializes in developing SEO strategies to target challenging B2B markets. If you have any questions concerning our services, get in touch with jiva IT Solution.